News

Apparently nobody watched the ‘Mad Men’ premiere

Apparently nobody watched the ‘Mad Men’ premiere

'MAD MEN:'Sunday's hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC. Photo: Reuters

LOS ANGELES (Reuters) – Advertising drama “Mad Men,” facing a night of stiff competition on cable television, drew 2.3 million viewers to the premiere of its seventh and final season, network AMC said on Monday.

Sunday’s hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC.

It was the fewest people to watch a season premiere episode of the 1960s advertising world drama starring Jon Hamm as the unstable ad man Don Draper since season two in 2008.

The episode faced off against MTV’s annual celebrity-filled movie awards show aimed at younger audiences. “Mad Men” also aired right after HBO’s hourlong ratings juggernaut, fantasy epic “Game of Thrones.”

The hourlong HBO show averaged 6.3 million viewers on Sunday. Audience figures for the MTV Movie Awards have not been released, but the show averaged 3.8 million viewers last year.

Emmy-winning “Mad Men” averaged about 2.7 million same-day viewers in season six and 3.8 million overall viewers, including those who recorded the show and watched it later in the week.

Its seventh season will be split into two parts with the final seven episodes to air in spring 2015.

(Reporting by Eric Kelsey; Editing by Mary Milliken and Jonathan Oatis)

Latest Headlines

in Local

Bucksport Mill Closure Pushed Back to End of Year

Fresh
GENERIC PAPER MILL LARGE

BUCKSPORT, Maine (AP) _ The closure of a Bucksport paper mill that is expected to put more than 500 people out of work is being pushed back from Dec. 1 to Dec. 31, keeping employees on payroll for another month.

in Local

Police: Twin Brothers Involved in Topsham Robbery

Fresh
police

TOPSHAM, Maine (AP) _ Police have arrested an 18-year-old Topsham man on robbery charges and are looking for his twin brother.

in Local

Skowhegan Man Facing Drug Charges

Fresh
GENERIC HANDCUFFS

SKOWHEGAN, Maine (AP) _ A Skowhegan man police say brought heroin and cocaine from Massachusetts to resell in Maine has been arrested on drug charges.

in Local

Maine Jail Worker Faces Theft Charge

Fresh
Newsradio WGAN

WALDOBORO, Maine (AP) _ A lieutenant with the Cumberland County Jail has been placed on administrative leave after he was charged with felony theft.

in Local

Maine Utility Companies Prepare for Snow Storm

Fresh
GENERIC SNOW STORM LARGE

AUGUSTA, Maine (AP) _ Maine's utility companies say they're ready to respond to possible outages with heavy snow expected to fall across the state.

Tweets

  • 5m
  • 6m
  • 15m
  • 38m
  • 2h
  • 3h
  • 3h