News

Apparently nobody watched the ‘Mad Men’ premiere

Apparently nobody watched the ‘Mad Men’ premiere

'MAD MEN:'Sunday's hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC. Photo: Reuters

LOS ANGELES (Reuters) – Advertising drama “Mad Men,” facing a night of stiff competition on cable television, drew 2.3 million viewers to the premiere of its seventh and final season, network AMC said on Monday.

Sunday’s hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC.

It was the fewest people to watch a season premiere episode of the 1960s advertising world drama starring Jon Hamm as the unstable ad man Don Draper since season two in 2008.

The episode faced off against MTV’s annual celebrity-filled movie awards show aimed at younger audiences. “Mad Men” also aired right after HBO’s hourlong ratings juggernaut, fantasy epic “Game of Thrones.”

The hourlong HBO show averaged 6.3 million viewers on Sunday. Audience figures for the MTV Movie Awards have not been released, but the show averaged 3.8 million viewers last year.

Emmy-winning “Mad Men” averaged about 2.7 million same-day viewers in season six and 3.8 million overall viewers, including those who recorded the show and watched it later in the week.

Its seventh season will be split into two parts with the final seven episodes to air in spring 2015.

(Reporting by Eric Kelsey; Editing by Mary Milliken and Jonathan Oatis)

Latest Headlines

in Local

Maine Panel Rejects Bill to Nix Legislative Term Limits

GENERIC VOTING

A legislative committee has dealt a blow to an effort to repeal term limits for lawmakers.

in Local

Parents Want Medical Marijuana to be Allowed in Hospitals

GENERIC Marijuana-3

AUGUSTA, Maine (AP) _ Medical marijuana patients in Maine are urging Maine lawmakers to allow them to use smokeless forms…

in Local

WGAN Maine Minute 4/27

maine minute

Hear WGAN's Maine Minute, with what you need to know today in Maine.

in Local

Maine Lawmakers Eye Hayride Regulations After Deadly Crash

Hayride Jeep 101714

A Republican Maine lawmaker is pushing to mandate that hayrides be inspected after a 17-year-old girl was killed and more than 20 others were injured when a Halloween-themed ride crashed last year.

in Local

1 of Maine’s Pro-Marijuana Groups Close to OK for Petition

GENERIC Marijuana-3

One of the Maine groups pushing for a statewide ballot question on recreational marijuana legalization is close to having its petition approved.

Tweets

  • 4h
  • 5h
  • 5h
  • 5h
  • 5h
  • 8h
  • 8h