News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Latest Headlines

in Local

Plan to Build New England’s Largest Wind Farm Moving Forward

GENERIC WIND FARM

A Texas company is pushing forward with an effort to build a massive wind power project in northern Maine that would be the largest of its kind in New England.

in Local

Maine’s Proposed Sea Urchin Card System Up for Thursday Tote

GENERIC SEA URCHIN

A key Maine panel is scheduled to vote this week on a plan to track the state's sea urchin fishery with swipe cards.

in Local

Maine Gas Prices Fall 4 Cents in Past Week

GENERIC GAS PUMP

PORTLAND, Maine (AP) _ Gas prices in Maine have fallen 4 cents per gallon in the past week. The average…

in Local

Farmingdale Man Died in ATV Crash

GENERIC ACCIDENT

A Farmingdale man has died in a weekend all-terrain vehicle crash.

in Local

Police: China Man killed After Car Goes Off Road, Hits Tree

GENERIC ACCIDENT

State police say a China man has been killed in a single-vehicle crash after his car went off the road and hit a tree in Litchfield.

Tweets

  • 12h
  • 12h
  • 14h
  • 15h
  • 16h
  • 18h
  • 19h