News

Instagram starts allowing ads in photo feeds

Instagram starts allowing ads in photo feeds

INSTA-AD: Instagram will start adding advertisements to its photo streams. Photo: Reuters

(Reuters) – The legions of people who use Instagram will start to see advertising in their photo sharing feed in the next couple of months.

The popular photo-based social network, snapped up by Facebook Inc, will roll out advertising in the United States in a bid to become a “sustainable business,” Instagram said in a blog post on Thursday.

Instagram acknowledged the transition would be delicate since its 150 million users are not used to ads peppering photo streams of family and vacations, and might be alienated by the effort.

“Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow,” the blog post said.

“If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right. We’re relying on your input to help us continually improve the Instagram experience.”

Instagram is the latest social media network to turn to advertising to capitalize on its millions of users. Advertisers are projected to spend close to $10 billion on social network ads worldwide this year, according to research firm eMarketer.

Worldwide spending on mobile advertising, which could fit nicely with Instagram since people use the app on the go, is forecast by eMarketer to reach $8.8 billion this year.

When Facebook acquired Instagram last year, it paid an eye-popping $1 billion in cash for the app-maker, which had scant revenue.

Facebook too has been ramping up its efforts to seize more ad dollars especially those earmarked for smartphones and other mobile devices.

Latest Headlines

in Local

Maine Senate Confirms Public Utilities Commission Nominee

WGAN-100x100

AUGUSTA, Maine (AP) _ The Maine Senate has confirmed Republican Gov. Paul LePage’s pick for the Public Utilities Commission. The…

in Local

Environmental advocates Push Solar, Energy Efficiency Bills

WGAN-100x100

AUGUSTA, Maine (AP) _ A group of environmental advocates are urging lawmakers to support measures aimed at expanding solar power…

in Local

More Than 2,100 Without Power in Northern Maine

WGAN-100x100

MILO, Maine (AP) _ More than 2,100 customers are without power in northern Penobscot and Piscataquis counties as utility crews…

in Local

Yellow Zone Parking Ban in Portland

WGAN

Yellow Zone Parking Ban in Portland tonight starting at 10PM.

in Trending, Viral Videos

TODAY’S MUST SEE: Teacher’s ‘Uptown Funk’ dance gets an A+

21-overlay2

A theater teacher at a Dallas high school proves he - and his students - have got some serious moves.

Tweets

  • 1h
  • 2h
  • 2h
  • 3h
  • 3h
  • 3h
  • 3h