News

Instagram starts allowing ads in photo feeds

Instagram starts allowing ads in photo feeds

INSTA-AD: Instagram will start adding advertisements to its photo streams. Photo: Reuters

(Reuters) – The legions of people who use Instagram will start to see advertising in their photo sharing feed in the next couple of months.

The popular photo-based social network, snapped up by Facebook Inc, will roll out advertising in the United States in a bid to become a “sustainable business,” Instagram said in a blog post on Thursday.

Instagram acknowledged the transition would be delicate since its 150 million users are not used to ads peppering photo streams of family and vacations, and might be alienated by the effort.

“Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow,” the blog post said.

“If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right. We’re relying on your input to help us continually improve the Instagram experience.”

Instagram is the latest social media network to turn to advertising to capitalize on its millions of users. Advertisers are projected to spend close to $10 billion on social network ads worldwide this year, according to research firm eMarketer.

Worldwide spending on mobile advertising, which could fit nicely with Instagram since people use the app on the go, is forecast by eMarketer to reach $8.8 billion this year.

When Facebook acquired Instagram last year, it paid an eye-popping $1 billion in cash for the app-maker, which had scant revenue.

Facebook too has been ramping up its efforts to seize more ad dollars especially those earmarked for smartphones and other mobile devices.

Latest Headlines

in Local

Brunswick Schools Face Lawsuit Over Bullying Allegations

Fresh
LAWSUIT

BRUNSWICK, Maine (AP) - The Maine Human Rights Commission says it plans legal action against the Brunswick School District over a former junior high school student who said he was bullied, harassed and assaulted by other students who thought he was gay.

in Trending, Viral Videos

TODAY’S MUST SEE: ‘Dr. Evil’ on the Sony hack

Fresh
20-overlay2

Mike Myers interrupts "Saturday Night Live" to address North Korea and Sony Pictures directly about the hack.

in Local

Feds Penalize 6 Maine Hospitals For Patient Injuries

Fresh
GENERIC HOSPITAL LARGE 2

PORTLAND, Maine (AP) - Six Maine hospitals are facing penalties from the federal government for having high rates of infections and other patient injuries.

in Local

Massachusetts Bank Robbery Suspect Caught In Maine

VANGPA MUG

SOUTH PORTLAND, Maine (AP) - A Massachusetts man wanted in connection with a pair of bank robberies in the Bay State has been captured in Maine.

in Local

Maine Concert To Aid Striking FairPoint Workers

GENERIC CONCERT LARGE

PORTLAND, Maine (AP) - Local musicians are preparing to put on a show in Maine to help raise money for striking FairPoint workers.

Tweets

  • 9m
  • 9m
  • 45m
  • 45m
  • 45m
  • 45m
  • 45m