Dr. Ray Niaura, an expert in tobacco harm reduction at NYU, discussed Maine’s legislative proposals to raise taxes on cigarettes and reduced-risk products. He criticized the equalization of taxes on harm reduction products, arguing it undermines efforts to reduce smoking. Niaura highlighted that smoking disproportionately affects lower socioeconomic groups and small businesses. He emphasized the need for accurate communication about reduced-risk products, which have FDA authorization. Despite concerns about the tobacco industry’s credibility, Niaura believes regulation ensures product safety and encourages consumers to shift away from cigarettes.