Real Men Wear Pink is raising awareness and funds to support the American Cancer Society Making Strides Against Breast Cancer by committing to raising at least $2,500 each and wearing pink every day in October. The campaign is designed to engage more male community leaders and influencers in the Society’s mission to eliminate breast cancer, which according to the latest American Cancer Society estimates, 1,430 women in Maine are expected to be newly diagnosed with and 190 are anticipated to die from this year.

The money raised through Real Men Wear Pink will go directly to The American Cancer Society, to uncover strategies for more effective diagnosis, new treatments, new options for patients who do not respond to or become resistant to existing strategies, and more.

We speak with Real Men Wear Pink Ambassador John Fecteau and can donate to his campaign by  going here