The Retail Association of Maine, Portland Regional Chamber of Commerce and Maine Grocer and Food Producers Association came together to develop the statewide campaign based on their observations of consumer behavior at essential businesses throughout the pandemic and as businesses began to reopen.  They noticed that many customers were coming in to businesses, ignoring mask-wearing requirements and sometimes harassing store employees who attempted to enforce the rules put in place according to Maine CDC guidelines and the governor’s executive orders. To access a toolkit with posters and graphics to help spread the word visit portlandregion.com/bekind