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Hole in the Sombrero? Sales of Allen’s brandy continue slide

Hole in the Sombrero? Sales of Allen’s brandy continue slide

Photo: 560 WGAN Newsradio


Allen’s Coffee Brandy, a venerable brand of liquor beloved in Maine, is no longer the top-selling alcohol in the Pine Tree State.

State alcoholic beverage records say Mainers spent $12.2 million on Fireball Cinnamon Whiskey and $11.7 million on Tito’s Handmade Vodka last year. Those sales were enough to eclipse Allen’s, which garnered $9.2 million in sales.

The Bangor Daily News reports Allen’s remains the most-purchased hard alcohol in the state in terms of volume.

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