News

Move Over Allen’s, Fireball Is Now Maine’s Biggest Booze

Move Over Allen’s, Fireball Is Now Maine’s Biggest Booze

Photo: 560 WGAN Newsradio


PORTLAND, Maine (AP) There’s no question Allen’s Coffee Flavored Brandy is a Maine icon, but its status as the state’s best-selling liquor is over.

State data released Monday say Fireball Cinnamon Whisky is now the most popular brand of liquor in the state. The Bangor Daily News reports Fireball outsold Allen’s by half a million dollars last year.

Fireball is well known for being available in 50-milliliter bottles called “nips.” The wee bottles made up $4 million of its more than $10 million in sales last year.

Allen’s has dominated liquor sales in Maine since at least the mid-2000s. The beverage is also a piece of the state’s cultural identity, along with lobsters and wild blueberry pie.

Fireball started catching up to Allen’s recently. It became the second most popular liquor in 2017.

Latest Headlines

51 minutes ago in Local

Gov. Mills Officially Announces Run for U.S. Senate

Fresh

Mills initially said she would make a decision by November

51 minutes ago in Local

South Portland man faces charges after attempted vehicle theft

Fresh

A South Portland man was taken into custody after an attempted vehicle theft.

53 minutes ago in Local

1 person found dead at scene of Harpswell house fire

Fresh

First responders recovered a body following a house fire in Harpswell early Tuesday morning.

10 hours ago in Lifestyle, Trending

Instagram says it’s safeguarding teens by limiting them to PG-13 content

Teenagers on Instagram will be restricted to seeing PG-13 content by default and won't be able to change their settings without a parent's permission, Meta announced on Tuesday.

23 hours ago in Local

Woman in Critical Condition After Penobscot County ATV Crash

The crash remains under investigation.