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The $400 Million Political Ad Blitz

Photo: Newsradio WGAN, WGAN

The $400 Million Political Ad Blitz

The conversation discusses the rapid hiring spree of Troy Jackson’s U.S. Senate campaign, which began after he became the Democratic nominee on July 25th. The campaign is expected to spend nearly $400 million on advertising, with a significant portion on TV and radio. Matt criticizes the repetitive and annoying nature of political ads, particularly those against Susan Collins, accusing them of underhanded tactics and insinuating insider trading. Matt also questions the effectiveness of negative issue ads, suggesting they may only sway partisans. They express frustration with the inefficiency and waste in political advertising, leading them to leave the field for public policy work.

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